Now this is what I like to see.
Rain’s flirtation with Stephen Colbert may be amusing, but Se7en (or his management at least) have the right idea. Following on from his recent promotional appearances at various hotspots ahead of the loooooooooong-awaited album release, Popseoul is reporting that Se7en will be making appearances in California Verizon Wireless shops. A sort of meet and greet/autograph signing, I imagine.
While some view this as a step backwards for the Korean superstar, I think it’s exactly what he needs. Let’s face it, as far as the English-language music market goes, Se7en is a nobody. So far. It’s unreasonable to expect the red carpet treatment so early in his Western career. He needs to build up a fan base beyond those that he has carried over from his Asian success.
Who are people more likely to take an interest in – another R’n'B singer pushed by a faceless record label, or the guy who takes the time to meet people and win them over in person?
It might be tough at the bottom, but it will be worth it if you reach the top. And Se7en has the talent to go all the way.

