I’ll be brutally honest with you.
Since the publicity photos introducing to the Wonder Girls’ new image were released, I’ve been dreading their new song. By all means, the girls look good in the pictures – but it’s just not Wonder Girls!
Or so I thought.
The video for “So Hot” has been revealed and I take it all back. JYP sure knows what he’s doing. The outfits, in the context of the video, now make sense. It’s still a retro style, maybe a little bit more 80’s. The girls still look cute, just not so innocent. And why should they? Any successful artist needs to reinvent themselves (to a certain extent) between each album. You have to keep things fresh, right?
I’ve read other reviews of the video where the girls have been slammed for their new “sex pot” image. People need to grow up. The girls may still be young but their not stupid. How many of us didn’t glam it up when we were in our late teens? Besides, I hardly think acting your age and reflecting the materialistic society we live in today qualifies them as selling out to sexy.
The song itself echoes their previous hits with a retro disco beat. The tongue-in-cheek message of hard it is to be cute and popular is one that every girl is going to be singing on a night out. It’s catchy, the dance is cute – I’m sure it’s heading straight for number one. To be fair, most of the criticism seems to be directed towards the image change, rather than the song.
If you want your girl groups to fake their innocence and milk it for all they can, you can go and listen to SNSD. I’m happy with the Wonder Girls keeping it real. Now where can I get those pink socks like that….?!?!
Wonder Girls – So Hot (English Subbed)
