For Dream!

June 1, 2008

MTV Video Music Awards Japan 2008: Part Two

Carrying on from pondering how a “Best Album Award” fits in to VMAs, let’s move on to some of the more unusual awards. I suspect it’s less to do with the video here and more to do with the overall package.

Best buzzAsia from Japan: AI, “I’ll Remember You”

I thought this was a “one to watch” kind of award. There are a lot of people I would consider giving this to Aoyama Thelma, Jero…but AI has been around for ages so I don’t know what the award means. I have to say, I don’t like the song or the video. AI’s voice and musical sound is different to just about everybody else in the Japanese charts. Perhaps, as a Westerner, I don’t appreciate that fully. However, I just can’t find an aspect of her voice that marks her apart from countless other R’n’B singers. The video itself reminds me of Christina Aguilera’s “Beautiful”. It’s simple, not particularly memorable. The more I write, the more I think that this was a mistake on MTV’s part. AI is deserving of recognition but perhaps this award shoudn’t have been for her and this song certainly not the one to single out.

Best buzzAsia from Korea: Cherry Filter, “Feel It”

Token Korean award? With the Japanese one above included to try and make it seem less so? MTV is based in Japan so obviously Japanese artists will dominate the VMAs. Perhaps this is an attempt at inclusion. Or maybe at expansion. Who knows? Who cares? Probably Cherry Filter are happy enough. I believe the Korean music industry is the hardest to break into. It’s dominated by former trainees of SM, YG etc whether they remained with their companies or not. Epik High are the only really noticeable exception. Cherry Filter have been knocking about for a while now though, and their sound is rather unique. I really like this video, certainly more so than I do the song. Neither of them are good representatives of the Korean music scene…wistful thinking on somebody’s part!

Best buzzAsia from Taiwan:Andy Lau, “One”

Now, this just strikes me as being lazy. Think of the most famous Chinese singer around: Andy Lau. Pick a place for the award to reference: Taiwan. Does Andy Lau come from Taiwan? No. Does anyone seem to care? Hell no! I love Andy but why do we always see Chinese-language music dumped into the same category. This award doesn’t even have the dubious benefit of a generalisation. It’s not as though Taiwan has any shortage of talented singers, both Jay Chou and Jolin Tsai released albums since the last VMAs. Are they not famous enough? Or maybe somebody just didn’t bother doing their research. I didn’t talk about the song because I couldn’t find a clip of the video (that comment about research is coming back to bite me now). If anyone can provide a link please let me know!

Best Karaoke Song:EXILE, “Toki no Kakera”

Bloody hell, who have EXILE been sleeping with? Another coveted award won and another one I don’t think they deserve. I suppose karaoke choices are so subjective though. Personally I prefer something a bit faster, with lyrics that WON’T send the room to sleep. Can I suggest Otsuka Ai “Peach”, Arashi “Step and Go” or KAT-TUN “Lips”? “Toki no Kakera” isn’t a bad song, but it’s karaoke for cowards.

MTV Video Vanguard Award:Mariah Carey

Go away Mariah. This is an Asian entertainment blog. I have no obligation to you whatsoever. Convenient timing though, what with your new album out…

MTV Rock the World Award:Kobayashi Takeshi & Sakurai Kazutoshi

This is important. Not interesting in an entertainment-gossip way, but important nonetheless. The pair are among the most famous of Japan’s musicians – a producer and the frontman of Mr. Children respectively. Together they founded the AP Bank, which provides funding for environmentally-friendly causes. This is MTV’s “Bono” award. Usually I dismiss this kind of award as a publicity stunt to make MTV look good but if it brings more attention to the AP Bank, then I can’t fault it. Read more about the bank and what they do here:,28804,1663317_1663322_1669926,00.html

Red Hot Award: INFINITY16

New to me. I’m finding it a little bit hard to get my head around their music. So far I like “Itsumademo Merry Christmas” but that’s it. I’d like to hear from anybody who likes (or dislikes them). You can get some of their videos on Youtube. The seem to be recommended by MTV…is that a good thing? Check out their fabulous homepage here:


MTV Video Music Awards Japan: Results Part ONE

So do we agree with MTV? Or is it the usual bunch of you-scratch-my-back winners. Here’s a list of results, remember that we’re judging the VIDEO, not the song 😉

Before we begin, I’d like to state clearly my opinion on these award shows. MTV operates regional awards in many places: Europe, Asia, USA, Africa, etc. However, it many cases it’s the same artists taking home the same awards every time. I don’t deny that the best act should win and I don’t want fans to miss-out on seeing their favourite celebrities… At the same time though, I wish MTV would use its power to promote music from non-English speaking countries. I don’t suppose that would be a financially sound position to take though. Anyway, this particular set of results has a strong Japanese presence (not to mention a slight Korean flavour), so I can’t complain too much. It needed to be said though, before I started slaughtering Ne-Yo in comparison to Miyavi….

Best Male Video: Ne-Yo, “Because of You”

I’m stumped on this one. If somebody out there can see what makes this video so special, PLEASE leave a comment and let me know! It’s a slick video, well put together – I like the cuts where he does his solo dance routine. But that’s it. I’ve nothing against Ne-Yo, but what makes this any different from every other drinkin-in-da-club Justin Timberlake/Omarion/Chris Brown video? The mind boggles…

Best Female Video:Fergie, “Big Girls Don’t Cry”

I’ll keep this brief. I hate Fergie. I hate her music. I hate this song. I hate the fact that I have to put it on my blog. But fair dues, it’s a good video (and I REALLy hate to admit it). While the “country” look doesn’t appeal to me personally, it’s well put together and has a coherent, realistic story. It has more emotional depth than her videos usually do and (despite having the face of a dog), Fergie is convincing in the role that she plays. Ok, that’s enough.

Best Group Video:m-flo loves Emi Hinouchi & Ryohei & Emyli & YOSHIKA & LISA, “love comes and goes”

Now this makes me happy. I’m so pleased that quality artists with a genuinely good concept-video won. I’m the first to admit my idol-preferences, but I wouldn’t alter this result at all. Having so many collaborators on a single track can be difficult when trying to squeeze everyone into a short clip. At just under 6mins, this is a little longer than usual – but it’s worth it. As we skip from character to character, we follow a number of interlinked narratives without ever getting lost. The styling is fantastic and the retro dancing is so bad it’s painfully cool. Good choice MTV.

Best New Artist Video:Motohiro Hata, “Uroko”

I’m ashamed to say I hadn’t even heard of the song, let alone seen the video, before today. It’s a pleasant surprise though. The video is simply stunning, with ethereal nature shots intertwined with images of whispy figure. The performance parts of the clip are unobtrusive and, when water is featured, particularly beautiful. If you haven’t seen this video, please watch it now!

Best Video of the Year: EXILE, “I Believe”

Was this really the best video of the year? I’m not sure. I still say the dancing doesn’t work, especially in the solo shots. But the cinematography is beautiful and those children sure are cute. I can see why this won, it looks big-budget and professional. As for the concept…I don’t really see what sets it apart from an Arashi or KAT-TUN video. If you compare it to the m-flow video above, it falls short in innovation. It’s a harmless video though, it’s not going to bother anyone. So not the worst choice ever, at least  MTV didn’t have to make any waves…

Best Rock Video:RADWIMPS, “Order Made”

Hooray! More cute children! And bread! Is this the perfect video? Quite possibly. It’s not what I would describe as rock in the “j-rock” sense, which most of us probably expected. However, this is a breathtaking video and I don’t begrudge it winning anything. It’s such a simple concept portrayed in an artful manner. The passing of time, the concept of innocence, of trust…the use of a mundane object such as bread to represent so much more. There’s a number of ways one can read this video. Personally, I have my own interpretation, but I would be interested to hear anybody else’s. The hotness of the band…the cuteness of the boy…I love this video.

Best Pop Video:Avril Lavigne, “Girlfriend”

This song is a guilty pleasure of mine. I’m no Avril fan but this tune is soooo catchy. The video, on the other hand, is hit and miss. I don’t like the multiple-Avril storyline. It smacks of predjudice – should we really be judging people on the way the look? I don’t think so. Please try harder Avril. However the performance clips are great. I love the pink-punk style she’s rocking, I must admit to stealing alot of fashion tips! And I for one LIKE the dancing. I can’t really argue with MTV’s choice here.

Best R&B Video:Namie Amuro, “Hide & Seek”

A good video, not a great video. I would put this in the same boat as EXILE’s win above: mainstream enough to please most people, but not striking in terms of the video itself. It’s a fun concept that works well with the song. The styling is good and the choreagraphy is strange…but suitable. Random motorbike – why? Is it sexy? I suppose it could be…

Best Hip Hop Video:RIP SLYME, “ING”

Haha, I love it. Japan may be famed for it’s strong work ethic and dedicated employees, but it creates a stereotype ripe for parody. From the very beginning this video makes a statement that the group is going to toy with some taboos. I haven’t looked at a translation for the song so I don’t know how relevant it is, but I don’t really care. “Comedy” videos usually irriate me but the guys play their characters so well that I can’t complain here. How on Earth did EXILE beat this?!?!

Best Reggae Video:Shonannokaze, “Suirenka”

Reggae and enka: somehow it worked for the song. Did it work in the video? Opinion is split on this one, but personally I love it. Everyone knows that I adore traditional culture, particularly Japanese. This video beautifully captures the delicacy of the old world before thrusting us into modern culture. Linking the two neatly, it’s fair to say that this video speaks more of modern Japan than most do.

Best Dance Video: The Chemical Brothers, “Do It Again”

No matter who you are, where you live and what language you speak, there’s something that everyone can relate to: dentist hate. That’s as good a place as any to begin a video. Then a tape falls from the sky and a crazy dance spreads like wildfire. I don’t particularly like this video, but I can’t think of anything that deserves the award more. Similar to the Fergie case above, it’s not to my taste but, objectively speaking, it’s a good video. Although what else would you expect from the Chemical Brothers?

Best Video from a Film:Utada Hikaru, “Beautiful World” (from “Evangelion: 1.0 You Are (Not) Alone”)

Ugh. Anime. Still, at least it’s Hikki. You’ll be surprised to hear that I have actually SEEN this Evangelion film. Of course I hated it, but at least it somewhat qualifies me to review this video. What can I say – it certainly makes the anime look more interesting than it actually is.

Best Collaboration Video: Koda Kumi & Tohoshinki, “Last Angel”

With DBSK beside her, even Kuda Komi looks classy. It’s one of those cases where the quality of the song really improves the video, but I’m not really criticising. The energy here is fantastic and there’s a tangible chemistry between KK and the boys. Out of all the videos on this list this has, unsurprisingly, the best dancing (are you watching, EXILE?). The futuristic theme isn’t over-done, thankfully. For me, Changmin steals the show, but seriously, just take your pick…

Best Album of the Year: EXILE, “EXILE LOVE”

What does this mean? Best collection of videos for singles released from a certain album? I don’t know. I don’t really care. For over-all contribution to videos recently I would have given it to KAT-TUN. Just becaused they’re manufactured hotties doesn’t mean that their videos can’t be quality. But their album wasn’t released then so I suppose they don’t qualify. EXILE? I don’t think so…


That’s it for Part One. Part Two will be up soon! (^_^)/*

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